James is a Tasmanian entrepreneur who found his start as a teacher at the Human Interface Technology Laboratory (HITLab) in Tasmania. During his time at the HITLab, James taught courses in virtual reality, augmented reality, entrepreneurship and videogame design. In 2012, James left the HITLab to establish Bitlink, a technology company that is also actively involved in a range of education projects (from after-school programs for children to training for teachers and principals). Alongside, Bitlink, James is also one of the key people behind the Battery Shed, a hackerspace attached to the Queen Victoria Museum and Art Gallery. James is also actively involved in the startup scene in Tasmania. He was the president of Startup Tasmania for a number of years, as well as being one of the founders of Enterprize, a network of startup incubators for early-stage companies in Tasmania. James is currently living and working in Bellevue as a Fulbright Scholar in Residence at Bellevue College, where he is teaching virtual reality and augmented reality to students across the United States and Australia.